dans la vente au détail
This project aims to explore the allure of retail architecture and how experiential spaces can communicate brand identity. Architecture allows brands to develop far beyond the two-dimensions of marketing but allows them to offer something unique to customers. Brands are more and more realising the power of the three-dimensions in creating an identity and invoking memory for consumers that is multi-sensory and multi-sensual. By innovating spaces that create a powerful impression, we can ascribe emotional qualities to products that are based on our three senses; touch, smell and taste.In the modern landscape of the mass marketing and consumerism the act of shopping and making decisions can be an over saturated market. Customers are desiring a far more fulfilling retail experience. With the rise of internet shopping, the retail market lacks a real way to engage with the public in an intuitive and imaginative way.